Watt Hamlett first began working with Salesforce in the nonprofit sector in 2008. Since that time, some things have remained the same: Salesforce continues to offer a powerful platform with which organizations can manage and measure their constituent data, and power their fundraising, mission delivery, and engagement efforts.
However, a lot has changed.
Salesforce, the product, has gone from being just one thing -- an online CRM built primarily for business sales -- to being many, many things. Today, there are over a dozen different product lines -- Sales, Service, Marketing, Experience, Analytics, Integration, Commerce, etc. -- plus industry-specific offerings including the Nonprofit and Education Clouds. These various products each have their own features, licensing costs, roadmaps, release cycles, and strengths and weaknesses.
Salesforce, the company, has grown from being a novelty and underdog in the nonprofit sector, to arguably the largest player in the space. Salesforce.org, the arm of Salesforce that used to serve nonprofits and education, went from being a simple conduit for distributing 10 free licenses to 501(c)(3)s to a full-blown software company in its own right with over 1,000 employees with its own sales and marketing teams, product managers and developers, professional services, and an enormous user community and partner ecosystem, to now just a brand under which Salesforce's efforts in these sectors is marketed.
All of this change and growth can mean great things for organizations that want to take advantage of what Salesforce has to offer. But all of this complexity also creates a lot of choices, confusion, and questions, and introduces greater costs and greater risks, both for those in the nonprofit and higher ed sectors and for those who serve them as Salesforce partners.
At Watt Hamlett Consulting our mission is helping organizations navigate and succeed in the Salesforce ecosystem. This includes nonprofits and higher ed institutions that are considering a move to Salesforce or considering their next move with an existing Salesforce deployment. It also includes the firms that are looking to more effectively serve the sector with their Salesforce-centered technology and services offerings.
WHC provides expert advisory services to help organizations survey the landscape and chart their course with Salesforce. We do not have a vested interest in how much or how little an organization ultimately chooses to do with Salesforce and the Salesforce ecosystem. Our only goal is that should your organization move forward with Salesforce, you are set up for the highest degree of success.
Watt Hamlett (he/him), founder and principal at WHC, has more than 20 years of technology experience in the nonprofit sector, and has spent the past 15 years specifically focused on Salesforce for nonprofits.
Prior to founding WHC in 2018, Watt’s experience included:
Through these roles and others, Watt has gained broad exposure to and developed an extensive network across the nonprofits and higher ed institutions using Salesforce, the implementation and technology firms serving the Salesforce ecosystem, and Salesforce.org itself. This has given him a unique vantage point from which to advise his clients at WHC.
Watt and his wife Julie Price live in Richmond, VA. They are parents to two young men and two cats, Calvin and Hobbes. In addition to his consulting work, Watt has written two children’s books, Reston A to Z and A Day In Herndon, and plays in the cover band Mandatory Recess. Connect with Watt on LinkedIn.